The first configurator in the access control industry
How a UK access control manufacturer turned 100+ catalog variations into one tool, and made it their best-performing product line at launch.
The client
A UK manufacturer of pedestals, posts, and mounting hardware for access control systems. Like most companies in their space, they sold through a network of distributors and installers, with a catalog that had grown to over 100 variations: three product lines, five heights, two top shapes, multiple fixing styles, and any RAL color a project called for.
The problem
Every order started with an email or a phone call. Distributors and installers would describe what they needed, usually incompletely: a height without a fixing style, a color name instead of a RAL code, a device count that didn't match the top plate. The sales team spent its days translating rough requests into buildable specs, and every missing detail added another day before the quote could go out.
The catalog technically had all the answers. Nobody could navigate it.
What we built
A visual configurator covering the full pedestal range. Buyers walk through every decision in order, with a live preview updating at every step:
- Product line, height, top shape, device count, fixing style, and color: every decision in order, with a live preview at each step.
- RAL colors searchable by code or name.
- Incompatible combinations never appear. An incomplete request can't be submitted.
- A rendered preview of the exact configuration, submitted as a complete, buildable spec.
At the end, the buyer gets a rendered preview of their exact configuration and submits a complete spec. The manufacturer's team receives it ready to quote: every field present, every combination valid.
Try it yourself
This one isn't a mockup. The configurator is live. Explore it right here, or open it full-screen.
What changed
Best-selling
product line at launch
The configurator became the client's best-performing product line from the first day it went live.
100+
variations, one tool
Three product lines, five heights, two top shapes, multiple fixing styles, any RAL color, now handled by a single tool across their distributor network.
1st
in their industry
The first manufacturer in access control to offer full online configuration. A story their sales team now leads with, not just a tool they use.
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